Newspaper Revision

 

DIRT News

Newspaper PPE

Grade: A
Mark : 32/50

1) 15/15
     Daily Mail Masthead could link to their news values.

2) 11/15
Talk about political views, Corbyn V Cameron
Syrian / Yemen
Women - femail
White men
Lack of diversity
Bell hooks, Gilray, Butler, Gauntlett.
LIAR / DR-CAGES

3) 1/10
Only technology!!!
 Do not talk about re-branding
Technology positives eg. no waste /portable /archive /wider audience

4) 5/10
 Shirky Audience
Citizen journalism
Images of events, catastrophe, weather etc
Retweets
Fake news
Ordinary people competing with the newspapers.

Next assessment:

Next time I will focus more on Industry as it was my lowest scoring question. I will gather examples of citizen journalism or events that have been shown through images or videos from ordinary individuals.

In the next assessment I will have a better understanding of Shirky and representation theorists other than Stuart Hall and Van Zoonen. I will also trust my knowledge and understanding of the questions more, in order to not hinder myself from gaining extra marks.

Daily Mail Evaluation

Daily Mail Evaluation 

The task was to create a Daily Mail front cover using past articles that had been in the news. Our target audience was that of the Daily Mail, middle aged, low/middle class (C2 D E), women. Upon looking at a plethora of front covers I noticed that a give away or perhaps voucher was always present in order to attract those of a lower class. The stories were a mix between hard and soft news, the Daily Mail had their own custom font, gaps were rare ( text and images filled the sheet from top to bottom). Usually the image on the right was not relevant to the headline, it was a smaller soft news story.


Choosing a headline to fit the allocated space as best as possible was the most harrowing task. As well as individually typing and spacing out each letter to the right size and placing it in the right space to fill said space.
For a first look into creating a front page I believe my cover was quiet successful. Any criticism i received was based on the headline filling the allocate space to the highest degree. Next time I will choose an easier article that allows me to come up with a short sweet and maybe slightly comical headline for my front page. However,  the skills and creativity I used to construct the giveaway advert were rather refined in my first attempt. Therefore, I would keep that as is.
Prior to this task I had not noticed how often give aways and vouchers were featured in the front page.

I used the following image as my main source of inspiration.

Daily Mail Front Cover

News Theorists

News Theorists

Stuart Hall

• Stereotypes are used and created by the media. 
• Ethnic Minorities are portrayed as dangerous.
• Dominant hegemonic groups.
• Stereotypes formed as a result of inequality of power.
• Representation of "Other" people tend to be stereotypical.

Dominant Ideology 

The dominant group that holds positions of power within social institutions ( owns production of cultural products. )

 --- Middle aged ; Caucasian ; Male ; Heterosexual ; Able bodied .

Van Zoonen

•  Discourse is the communication from the media 
• Historical cultural context change ideas about gender 
• Women are objectified  in the media 
•  Patriarchal culture 
• Domestic//emotional // nurturing

Newspaper Audiences Homework

Newspaper Audiences 

The i:

The i newspaper is a concise compact quality tabloid and their news stories are without as much bias as possible. Therefore, suggests the target audience are most likely fillers that want quality hard news, people who want to make an informed decision themselves on want they think. Also based on their target audience statistics the i is mostly read by millennials.  This relates back to the physcographic of fillers. Millennials tend to be fillers as opposed to any other news physcographic. It is the 10^th most popular newspaper amongst the age group.

Based on the advertisements published in The i, for example the Hertz luxury car hire advert on their website, we can infer that the i is targeted towards the A/B/ C1 demographics. However, the advertisement by McDonald’s contradicts this thought. Perhaps the i is aimed at university students as they tend to be avid lovers of fast food within the millennial age range. They fit the A / B / C1 demographic as well as the age range associated with the i’s content.  Luxury holidays are also advertised in their print newspaper, perhaps for gap years? Or for group holidays that are common amongst university students.

On a political stand point, the average reader of the i could be either right or left wing. The i’s political views remain as unbiased as possible. On the other hand, you could say they advocate for centralism, and therefore their readers would most likely be central themselves on the political scale. Parties such as the Liberal Democrats have a predominately central ideology.  

#MeToo

Analysis of a Front Cover

Newspaper Technical Codes

News Values

News Values

• Continuity - Stories that run eg. Brexit, Elections, NHS
• Unambiguous - Easy to understand 
• Personalisation - Human interest / real people eg. Baby Layton Daily Mirror
• Proximity - Close to home eg. Manchester bombing 
• Threshold - Bigger impact and reach of story
• Unexpectedness - Shocking /  Out of ordinary stories
• Negativity - "If it bleeds, it leads" bad news is more interesting
• Elite people / places - Important people / nations eg. US, Russia, China

Extra term:

Gate-keeping

- decision on what to publish ; editing and filtering process -

Newspaper Representation

Newspapers

Newspapers

Question 1-2: unseen

Question 3-4: set texts, industry

Newspaper Types: 

Broadsheet (The Times, The Guardian)

Mid market tabloid (The Daily Express, The Daily Mail)

Tabloid (The Mirror, The Sun)

Influence

Estate 1: Religion

Estate 2: Monarchy

Estate 3: The Wealthy

Estate 4: Newspapers

Hard News - Politics, Science, Violence, Health, Economy

Soft News - Sport, Celebrities, Entertainment

The Daily Mail

The daily mail has many articles about the monarchy, it leans towards a patriarchal point of view . It is quite informal, the language is very casual, it appeals to C and D audiences. They address both hard and soft news, most likely to expand their audience. The Logo/ Name has a bold, elegant font with a coat of arms in the centre, maybe to appear patriotic and established. This seems to coordinate with their conversations about the royal family.  They use Moral Panic, and are overall very opinionated.

Research/ Decline in National Newspapers

January 2019 - Average circulations

The Sun - 1,410,896
Daily Mail - 1,246,568
Daily Mirror - 508,705
The Times - 417,298
The Daily Telegraph - 360,345
Daily Star - 329,971
Daily Express - 321,146
Financial Times - 180,053
The Guardian - 141,160

January 2000 - Average Circulations

The Sun - 3.6 million
Daily Mail - 2.4 million
Daily Mirror - 2.3 million
The Daily Telegraph - 1 million
Daily Star - 500,000
Daily Express - 1.1 million
Financial Times - 400,000
The Guardian - 400,000
The Independence - 200,000

Questions:
Which newspaper no longer has printed editions?
- The Independence

What is the list of national newspapers in the UK? (National newspapers aren't released on Sundays or December 25th)
- Daily Express
- Daily Mail
- Daily Mirror
- The Daily Telegraph
- The Guardian
- The Independent
- The London Evening Standard
- Metro
- The Observer
- The Sun
- The Times

What is the general trend in newspaper circulations?
The ABC figures regarding national newsprint sales are on a ongoing long term downward spiral in the mid market sectors. Overall the newspaper industry continues to decline with 126 fewer papers in 2014 than 2004.

What genre of newspaper has had the steepest decline - the red top tabloids, the middle market newspapers or the broadsheets?
Evidence would suggest that broadsheet newspapers have had the biggest decline among the titles eg, The Guardian's sales have fallen a massive 9.5% with The Telegraph not far behind with 8.4% year on year fall.

Ownership of paid newspapers

- Daily Express, Reach PLC
- Daily Mail, T[he General trust
- The Daily Telegraph, telegraph group
- The Guardian, The Guardian media group
- The Independent, Tony O'Reilly
- The London Evening Standard
- The Metro, The General trust
- The Observer, The guardian media group PLC
- The Sun, News International
- The Times, News International

1.      What percentage of daily circulation is owned by the top three owners?

82%

2.      Name the two writers who argue that concentration of ownership decreases quality and choice in newspapers.

Ying Fan, wrote an article titled "Ownership Consolidation and Product Characteristics: A Study of the US Daily Newspaper Market" for the American Economic Association.

Stephen Lacy and Todd F. Simon co - wrote an article titled "Intercounty Group Ownership of Daily Newspapers and the Decline of Competition for Readers" addressing this topic.