Daily Mail Evaluation

Daily Mail Evaluation 

The task was to create a Daily Mail front cover using past articles that had been in the news. Our target audience was that of the Daily Mail, middle aged, low/middle class (C2 D E), women. Upon looking at a plethora of front covers I noticed that a give away or perhaps voucher was always present in order to attract those of a lower class. The stories were a mix between hard and soft news, the Daily Mail had their own custom font, gaps were rare ( text and images filled the sheet from top to bottom). Usually the image on the right was not relevant to the headline, it was a smaller soft news story.


Choosing a headline to fit the allocated space as best as possible was the most harrowing task. As well as individually typing and spacing out each letter to the right size and placing it in the right space to fill said space.
For a first look into creating a front page I believe my cover was quiet successful. Any criticism i received was based on the headline filling the allocate space to the highest degree. Next time I will choose an easier article that allows me to come up with a short sweet and maybe slightly comical headline for my front page. However,  the skills and creativity I used to construct the giveaway advert were rather refined in my first attempt. Therefore, I would keep that as is.
Prior to this task I had not noticed how often give aways and vouchers were featured in the front page.

I used the following image as my main source of inspiration.