Newspaper Audiences
The i:
The i newspaper is a concise compact quality tabloid and
their news stories are without as much bias as possible. Therefore, suggests
the target audience are most likely fillers that want quality hard news, people
who want to make an informed decision themselves on want they think. Also based
on their target audience statistics the i is mostly read by millennials. This relates back to the physcographic of
fillers. Millennials tend to be fillers as opposed to any other news
physcographic. It is the 10th most popular newspaper amongst the age
group.
Based on the advertisements published in The i, for example
the Hertz luxury car hire advert on their website, we can infer that the i is
targeted towards the A/B/ C1 demographics. However, the advertisement by McDonald’s
contradicts this thought. Perhaps the i is aimed at university students as they
tend to be avid lovers of fast food within the millennial age range. They fit
the A / B / C1 demographic as well as the age range associated with the i’s
content. Luxury holidays are also
advertised in their print newspaper, perhaps for gap years? Or for group
holidays that are common amongst university students.
On a political stand point, the average reader of the i
could be either right or left wing. The i’s political views remain as unbiased
as possible. On the other hand, you could say they advocate for centralism, and
therefore their readers would most likely be central themselves on the
political scale. Parties such as the Liberal Democrats have a predominately central
ideology.
