Thursday, 22 April 2021

JB Revision

 Jungle Book:

Top Level Answers Must:

  • ·         Use clear and precise descriptions / references.
  • ·         Always link back to the question.
  • ·         Demonstrate knowledge and understanding.
  • ·         Explain how historical and economic contexts influence the production and distribution of major Hollywood films.

 

Example questions:

  1. 1.        Explain the importance of ownership in the production of films. Refer to the two versions of The Jungle Book to support your answer.
  2. 2.       Explain how the production and distribution of major Hollywood films has changed since the 1960s. Refer to the two versions of The Jungle Book to support your answer.
  3. 3.       Explain the effect of individual producers on films. Refer to the two versions of The Jungle Book to support your answer.
  4. 4.       Explain how economic contexts influence film production. Refer to the two versions of The Jungle Book to support your answer.

Production 67:

  • ·         Xerography, Multiplane Camera, Cell animation, all ahead of their time.
  • ·         Walt Disney spent majority of his time working on JB67 (died during the end of production)
  • ·         Fired the original writer and then hired Larry Clemmons as the new scriptwriter
  • ·         Removed original characters from the book, made it light-hearted.
  • ·         Drawings were now based on the actors, their voices and their vocal personalities. – enabled by there headway in the film industry, they could hire stars like Phil Harris (Baloo)
  • ·         JB were written by the Sherman Brothers, wrote the score for Mary Poppins
  • ·         Rocky the short-sighted rhinoceros, Walt Disney made the executive call to cut the character.
  • ·         Walt decided that Mowgli would see a girl and go back to the village, the animators thought it would not work because he’s a child, but it did.
Production 16:

  • ·         Directed and co-produced by Jon Favreau and written by Justin Marks.
  • ·         Jon Favreau opted for the darker tone inspired by the book.
  • ·         Used CGI, Blue Screen, the British digital effects house MPC.
  • ·         Subtle behaviour e.g. the way a tigers ears move when they hear a sound.
  • ·         Cut out majority of the music to enforce the dark tone.
  • ·         Hired stars such as Scarlett Johansson, Idris Elba.


Marketing 67:

  • ·         Vaulting
  • ·         Special edition packaging
  • ·         Trailers and Posters
  • ·         Merchandise
  • ·         Happy meals
  • ·         Disneyland – jungle cruise in 2005
  • ·         Release date 18 November

Marketing 16:

  • ·         IMAX 3D experience
  • ·         Superbowl ads
  • ·         Targeted towards Hispanic families, Disney teamed with Univision stunt that brought “Jungle Book” characters and clips to telenovelas, talk shows and sports coverage. Tool to allow Univision personalities to appear in scenes.
  • ·         Posters of cast with character
  • ·         Collaborations with Kenzo and Airbnb
  • ·         An extended 3-D trailer for “The Jungle Book” was attached to “Star Wars: The Force Awakens,” which had an audience that was 58% male.
  • ·         Sneak peak of the film at a Disney fan convention and at Disneyland Florida and California
  • ·         Released April 15th


Regulation 67 & 16:

  • ·         The Motion Picture Association of America only established its ratings system in 1968, the year after JB was before that films were covered by the Production Code but, by the late 1960s, enforcement had become impossible, and the Production Code was abandoned entirely.
  • ·         JB67 is U
  • ·         JB16 is a little darker than the original, so in the UK is rated PG rather than U, for ‘mild threat’.
  • ·         Ratings in the UK are determined by The BBFC

Tuesday, 23 February 2021

Baudrillard and Post Modernism

 Post Modernism

  • Irony
  • Parody – without respect, often making fun
  • Homage – paying respect from genre / style / product.
  • Bricolage – sampling and using older media products to create a new one.
  • Intertextual References
  • Fragmented narrative – nonlinear / chronological structure. May include flashbacks, crosscut scenes etc.
  • Self-reflexivity – aware they are in a media product, direct address breaking the fourth wall. May talk to other characters about being in a media product.
  • Common Themes – what if ….?
  • Loss of reality – lack of verisimilitude (lacks realism)
  • Tends to be a product from the 80’s 90’s and onwards.

 

Baudrillard

  • Reality VS Artificial
  • Loss of reality, used to be real stories and people everything has become heightened reality however still has elements of reality, and then there is simulacra = Artificial copies not really linked to reality.
  •  Simulacra become hard to find the difference from reality = hyperreality.
  • Audiences prefer simulacra to reality.
  • Simulacra = plural
  • Simulacrum = single

 

Links to set texts:

 

Stranger Things

  • Is a simulacrum, the plot if far removed from reality, although there are traces of it.
  • Intertextual references to numerous movies.
  • Pays homage to the 80’s.
  • Fragmented narrative
  • Common surreal themes

 

Titanium

  • Is a simulacrum, the plot if far removed from reality, although there are traces of it.
  • Pays homage to Super 8 and the 80s
  • Intertextual references to Super 8
 

Stop Where You Are

  • Self-reflexivity - direct address/ breaking the fourth wall
  • Fragmented narrative
 

Jungle Book

  • Is a simulacrum, the plot if far removed from reality
  • Bricolage of the original movie and book
  • Pays homage to the book / movie.

 

Minecraft

  • Is a simulacrum, the plot if far removed from reality
  • Parody to various media products fan made
  • Homage to various media products fan made

Friday, 18 September 2020

Paper 1 Q1 DIRT Sheet

 Question 1,   6/10

Q1. What did you need to add to get full marks for each question?  Which bits did you leave out?

1. Other Articles, don't stay focused on one


2. Indentity of the newspaper, what are their usual views?


3. How does this represent the readers indentities?



What do you need to focus on when revising for news next time? Any part of newspaper language you will need to focus on more? Are you clear on the political and Brexit messages in all main UK papers?


I need to work on my timings, I have the knowledge I just cannot get it onto paper fast enough.



What improvement will you implement in your next revision/assessment? What areas do you need to revise more thoroughly


I will make sure to include more representations by practicing analysing covers faster, and writing practice questions.

Wednesday, 6 May 2020

Music Video Essay

Music Video Essay


Explain how representations in music videos are chosen to promote the artist(s). Refer to one of the music videos you have studied to support your answer. [10] 



A good demonstration of the use of representation to promote an artist is Corrine Bailey Rae’s music video for her song ‘Where You Are’. The video is centred around the CBR discovering people who are dealing with hardships and empowering them to be themselves and be happy. Bailey Rae is portrayed as a guardian angel for those who are judged and oppressed. 
    This can be seen in the multiple mid shots of CBR, in which the angle is lowered to portray her as powerful. A natural backlight using the sunlight from the location has been used to create a halo effect around Bailey Rae, whilst also separating her from the background. This imagery connotes the idea of a biblical being, whether that be a saint, angel, or the lord himself. They have all been drawn with a heavenly light surrounding them. The foreground is dimly light highlighting the halo image as well as conveying the message that she can bring light (happiness) from the darkness (hard times). Therefore, this promotes CBR as a champion of the people using the power of her music to do good for the general public.
     Another scene also represents Bailey Rae as a powerful person. This long shot has again been taken from a low angle, in the scene a group of teenagers are running with angry expressions on their faces. CBR lifts her arms and the teenagers slow down whilst she continues to move at a regular pace, whilst she sings the lyrics “Stop where you are…”. The slow motion editing here paired with the unedited clip or CBR creates the effect that she is able to slow down time in order to let them calm down and enjoy the moment, this is the same message that the lyrics convey. The use of teenage actors of all different ethnicities also shows that she is willing to help everyone using her music regardless of racial identity. It also shows that grief and sadness does not discriminate, everyone has something to feel negatively about. These messages combined promotes CBR as a woman who understands that despite cultural divides we are all in need of help in our own lives.

    One scene that excludes CBR however still manages to positively promote her using representation is in the last third of the video.It shows a young boy standing on the roof of a building, the shot is a long shot at an extremely low angle. The buildings shape gives an interesting symmetry, It is reminiscent of the shape of a thrown, the symmetry also allows the young black boy to become the focal point of the shot. This makes the boy appear powerful and ominous. It shows he is the king of his world, he has power over his own life, (another message shown in the lyrics). The representation of the black child as a king is a countertype and goes beyond the hegemony of today’s society. In turn this promotes CBR as an advocate endorsing different ethnicities or even different aged people in the powerful positions of the world rather than the usual hegemonic group.

(Was orginally on my music video google slide however, it is easieer to find if I post it seperatly)