Analysis of a Front Cover

Newspaper Technical Codes

News Values

News Values

• Continuity - Stories that run eg. Brexit, Elections, NHS
• Unambiguous - Easy to understand 
• Personalisation - Human interest / real people eg. Baby Layton Daily Mirror
• Proximity - Close to home eg. Manchester bombing 
• Threshold - Bigger impact and reach of story
• Unexpectedness - Shocking /  Out of ordinary stories
• Negativity - "If it bleeds, it leads" bad news is more interesting
• Elite people / places - Important people / nations eg. US, Russia, China

Extra term:

Gate-keeping

- decision on what to publish ; editing and filtering process -

CandyMan Advert

 

Advert reflection

What was the task you were assigned?

To create an advert for a sweet for businessmen.

What programme did you use to complete your task?

I used Adobe Premiere Pro 2019

What tools did you use from your programme to create your task ie font websites, crop, colour changes etc?

In my advert I used many effects; Black and white/ slow motion / lightning / broadcast malfunction.

As well as changing the colour to a yellow/ orange/ bright tone. I also used text on the end.

What were the biggest obstacles to completing your task?

Filming the scenes with the desired shots.

Describe your production and why you chose the various text headings and images?

We wanted a big and bold font to capture the audiences eye, as well as a fun happy colour such as pink.

Identify what went well and with hindsight what would you do differently?

I would use less shots that correlate to a specific story line therefore it is easier to edit and change my ideas if I need to.

Newspaper Representation

Assessment 1A

Newspapers

Newspapers

Question 1-2: unseen

Question 3-4: set texts, industry

Newspaper Types: 

Broadsheet (The Times, The Guardian)

Mid market tabloid (The Daily Express, The Daily Mail)

Tabloid (The Mirror, The Sun)

Influence

Estate 1: Religion

Estate 2: Monarchy

Estate 3: The Wealthy

Estate 4: Newspapers

Hard News - Politics, Science, Violence, Health, Economy

Soft News - Sport, Celebrities, Entertainment

The Daily Mail

The daily mail has many articles about the monarchy, it leans towards a patriarchal point of view . It is quite informal, the language is very casual, it appeals to C and D audiences. They address both hard and soft news, most likely to expand their audience. The Logo/ Name has a bold, elegant font with a coat of arms in the centre, maybe to appear patriotic and established. This seems to coordinate with their conversations about the royal family.  They use Moral Panic, and are overall very opinionated.

Research/ Decline in National Newspapers

January 2019 - Average circulations

The Sun - 1,410,896
Daily Mail - 1,246,568
Daily Mirror - 508,705
The Times - 417,298
The Daily Telegraph - 360,345
Daily Star - 329,971
Daily Express - 321,146
Financial Times - 180,053
The Guardian - 141,160

January 2000 - Average Circulations

The Sun - 3.6 million
Daily Mail - 2.4 million
Daily Mirror - 2.3 million
The Daily Telegraph - 1 million
Daily Star - 500,000
Daily Express - 1.1 million
Financial Times - 400,000
The Guardian - 400,000
The Independence - 200,000

Questions:
Which newspaper no longer has printed editions?
- The Independence

What is the list of national newspapers in the UK? (National newspapers aren't released on Sundays or December 25th)
- Daily Express
- Daily Mail
- Daily Mirror
- The Daily Telegraph
- The Guardian
- The Independent
- The London Evening Standard
- Metro
- The Observer
- The Sun
- The Times

What is the general trend in newspaper circulations?
The ABC figures regarding national newsprint sales are on a ongoing long term downward spiral in the mid market sectors. Overall the newspaper industry continues to decline with 126 fewer papers in 2014 than 2004.

What genre of newspaper has had the steepest decline - the red top tabloids, the middle market newspapers or the broadsheets?
Evidence would suggest that broadsheet newspapers have had the biggest decline among the titles eg, The Guardian's sales have fallen a massive 9.5% with The Telegraph not far behind with 8.4% year on year fall.

Ownership of paid newspapers

- Daily Express, Reach PLC
- Daily Mail, T[he General trust
- The Daily Telegraph, telegraph group
- The Guardian, The Guardian media group
- The Independent, Tony O'Reilly
- The London Evening Standard
- The Metro, The General trust
- The Observer, The guardian media group PLC
- The Sun, News International
- The Times, News International

1.      What percentage of daily circulation is owned by the top three owners?

82%

2.      Name the two writers who argue that concentration of ownership decreases quality and choice in newspapers.

Ying Fan, wrote an article titled "Ownership Consolidation and Product Characteristics: A Study of the US Daily Newspaper Market" for the American Economic Association.

Stephen Lacy and Todd F. Simon co - wrote an article titled "Intercounty Group Ownership of Daily Newspapers and the Decline of Competition for Readers" addressing this topic.