A level Media
Friday, 30 April 2021
Thursday, 22 April 2021
JB Revision
Jungle Book:
Top Level Answers Must:
- ·
Use clear and precise descriptions /
references.
- ·
Always link back to the question.
- ·
Demonstrate knowledge and
understanding.
- ·
Explain how historical and economic
contexts influence the production and distribution of major Hollywood films.
Example questions:
- 1.
Explain the importance of ownership in
the production of films. Refer to the two versions of The Jungle Book to
support your answer.
- 2.
Explain how the production and
distribution of major Hollywood films has changed since the 1960s. Refer to the
two versions of The Jungle Book to support your answer.
- 3.
Explain the effect of individual
producers on films. Refer to the two versions of The Jungle Book to support
your answer.
- 4.
Explain how economic contexts influence
film production. Refer to the two versions of The Jungle Book to support your
answer.
Production 67:
- ·
Xerography, Multiplane Camera, Cell
animation, all ahead of their time.
- ·
Walt Disney spent majority of his time
working on JB67 (died during the end of production)
- ·
Fired the original writer and then
hired Larry Clemmons as the new scriptwriter
- ·
Removed original characters from the
book, made it light-hearted.
- ·
Drawings were now based on the actors,
their voices and their vocal personalities. – enabled by there headway in the
film industry, they could hire stars like Phil Harris (Baloo)
- ·
JB were written by the Sherman
Brothers, wrote the score for Mary Poppins
- ·
Rocky the short-sighted rhinoceros,
Walt Disney made the executive call to cut the character.
- ·
Walt decided that Mowgli would see a
girl and go back to the village, the animators thought it would not work
because he’s a child, but it did.
- ·
Directed and co-produced by Jon
Favreau and written by Justin Marks.
- ·
Jon Favreau opted for the darker tone
inspired by the book.
- ·
Used CGI, Blue Screen, the British
digital effects house MPC.
- ·
Subtle behaviour e.g. the way a tigers
ears move when they hear a sound.
- ·
Cut out majority of the music to
enforce the dark tone.
- · Hired stars such as Scarlett Johansson, Idris Elba.
Marketing 67:
- ·
Vaulting
- ·
Special edition packaging
- ·
Trailers and Posters
- ·
Merchandise
- ·
Happy meals
- ·
Disneyland – jungle cruise in 2005
- · Release date 18 November
Marketing 16:
- ·
IMAX 3D experience
- ·
Superbowl ads
- ·
Targeted towards Hispanic families, Disney
teamed with Univision stunt that brought “Jungle Book” characters and clips to
telenovelas, talk shows and sports coverage. Tool to allow Univision
personalities to appear in scenes.
- ·
Posters of cast with character
- ·
Collaborations with Kenzo and Airbnb
- ·
An extended 3-D trailer for “The
Jungle Book” was attached to “Star Wars: The Force Awakens,” which had an
audience that was 58% male.
- ·
Sneak peak of the film at a Disney fan
convention and at Disneyland Florida and California
- ·
Released April 15th
Regulation 67 & 16:
- ·
The Motion Picture Association of
America only established its ratings system in 1968, the year after JB was
before that films were covered by the Production Code but, by the late 1960s,
enforcement had become impossible, and the Production Code was abandoned
entirely.
- ·
JB67 is U
- ·
JB16 is a little darker than the
original, so in the UK is rated PG rather than U, for ‘mild threat’.
- ·
Ratings in the UK are determined by
The BBFC
Tuesday, 23 February 2021
Baudrillard and Post Modernism
Post Modernism
- Irony
- Parody – without respect, often making fun
- Homage – paying respect from genre / style / product.
- Bricolage – sampling and using older media products to create a new one.
- Intertextual References
- Fragmented narrative – nonlinear / chronological structure. May include flashbacks, crosscut scenes etc.
- Self-reflexivity – aware they are in a media product, direct address breaking the fourth wall. May talk to other characters about being in a media product.
- Common Themes – what if ….?
- Loss of reality – lack of verisimilitude (lacks realism)
- Tends to be a product from the 80’s 90’s and onwards.
Baudrillard
- Reality VS Artificial
- Loss of reality, used to be real stories and people everything has become heightened reality however still has elements of reality, and then there is simulacra = Artificial copies not really linked to reality.
- Simulacra become hard to find the difference from reality = hyperreality.
- Audiences prefer simulacra to reality.
- Simulacra = plural
- Simulacrum = single
Links
to set texts:
Stranger
Things
- Is a simulacrum, the plot if far removed from reality, although there are traces of it.
- Intertextual references to numerous movies.
- Pays homage to the 80’s.
- Fragmented narrative
- Common surreal themes
Titanium
- Is a simulacrum, the plot if far removed from reality, although there are traces of it.
- Pays homage to Super 8 and the 80s
- Intertextual references to Super 8
Stop Where
You Are
- Self-reflexivity - direct address/ breaking the fourth wall
- Fragmented narrative
Jungle Book
- Is a simulacrum, the plot if far removed from reality
- Bricolage of the original movie and book
- Pays homage to the book / movie.
Minecraft
- Is a simulacrum, the plot if far removed from reality
- Parody to various media products fan made
- Homage to various media products fan made
Monday, 22 February 2021
Saturday, 23 January 2021
Stranger Things Scene by Scene
https://docs.google.com/document/d/e/2PACX-1vSOL_rjerabNZ0GOE_M1Z_WKck0WWrK4Z_XixRiW3q0rGrYAqe3_RITSl2tt5-1yQJ5w23Mo8SUw5Gt/pub?embedded=true
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